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Plus, a look at the mud mask’s major resurgence.
November 11, 2025
By: Lianna Albrizio
Associate Editor
It’s no secret preserving the youthfulness of one’s mug is top of mind for beauty enthusiasts. After all, makeup won’t look seamless without a “snatched” face and a virtually poreless complexion. That’s why, collagen and mud masks are the top-growing face mask products in the US per Spate‘s Popularity Index. Collagen Mask Medicube is the second-searched facial care brand on TikTok with 37,700 searches. The collagen mask trend has grown by 67.8% compared to last year, and across ...
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